Welcome to Giving Tuesday. I’m not a big fan of made up stuff so people can have a cool hashtag, but you can’t really argue with a day to recognize and draw attention to wonderful charitable organizations doing amazing work.
In deciding to write about our Red Cross blankets in honor of Giving Tuesday, I was motivated by one thing, the airing last night of the beloved holiday special, “A Charlie Brown Christmas.”
That episode is a timeless classic I watch every year. There are so many great moments, but what always sticks out to me is the part where Linus and Charlie Brown are joined by the rest of the gang to decorate the pathetic tree Charlie picked out. Who can’t relate to the symbolism of that scene?
Now that I work for the Red Cross, I am particularly struck by how they use the blanket to secure the base of the tree to keep it from falling over. I never really thought much of it before. That’s not the case anymore. Now I think about the impact blankets have, symbolically and more importantly, practically.
For the Red Cross, the care we give to people who have suffered a disaster almost always begins with the blanket. In its most basic and utilitarian form, the blanket keeps people (and sometimes pets) warm. Red Cross blankets provide warmth to an elderly woman forced from her home by a hurricane on a chilly October day, to families in the dead of night as they watch their home burn to the ground, to passengers floating on an airplane wing in the middle of a river on a Fall afternoon, and to commuters who suddenly find themselves standing by a mangled train that ran off the tracks in a tragic accident. Feeling warmer is a small but vital step to recovery.
As the person whose job it is to help protect and promote the image and reputation of the American Red Cross, I often comment that the blanket is the best PR the Red Cross could ever get. The sight of a person wrapped in a Red Cross blanket at a disaster scene pretty much sums up in as powerful a way as possible what the Red Cross does and what the Red Cross is all about.
While the Red Cross provides far more than blankets to those affected by disaster, the blanket is usually the most immediate physical and emotional need the Red Cross meets. Each blanket costs about $6. And PR aside, it’s the best $6 the Red Cross could ever spend. So on this Giving Tuesday, think about Charlie Brown and the blanket that helped make that sad tree beautiful. Then think about the Red Cross blanket and how much comfort, hope, and recovery $6 can buy.