True cost of Red Cross response to ice storm can’t be measured

Image

A tree knocks down power lines in Chester County, February 5th, 2014.

After any major disaster and the recent ice storm is no different, one of the most common questions I get is “How much did the disaster cost?” It’s a natural and fair question to ask. After all, the American Red Cross accepts only financial donations and people want to know where their donations are going.

RCH and volunteers at Hatboro shelter

American Red Cross Southeastern PA CEO Judge Renee Hughes (center) meets with volunteers and takes a tour of the Hatboro Horsham shelter on February 7th, 2014

In the case of the recent ice storm to hit Southeastern Pennsylvania, calculating the true cost is complicated, if not impossible. You see, most of the expenses the Red Cross is incurring during the ice storm response were incurred during the course of the last year. The Red Cross must be prepared to act immediately whenever there’s a disaster. The Red Cross does not have the luxury of waiting until donations roll-in to respond.

So the Red Cross spends much of its resources preparing. That means buying things like blankets, cots, pillows, soap, and shampoo in advance. That means paying to store those items at warehouses. That means replacing items that wear out or go bad because they have a limited shelf life. That means paying to recruit and train volunteers, who make up more than 90% of the Red Cross workforce. That means paying for technology to ensure workers can communicate more easily and can respond more effectively. That means providing its limited staff decent wages and benefits to get and retain quality employees.  This doesn’t even factor the amount of TIME spent responding to a disaster or travel costs like gas, tolls, and in some cases, airfare and hotels for outside help.  (VERY minimal in the case of this ice storm.)

(VIDEO below is a recap of Red Cross response after first 24 hours)

The Red Cross spends a lot of time going into the community and sharing safety and preparedness advice vital to reducing recovery time after a disaster, which ultimately reduces costs for everyone. But how do you calculate that?  The work of the Red Cross goes on year round. Costs are incurred year round, not just when we open a shelter or pay for food. The Red Cross is able to respond to disasters so efficiently and effectively because it puts a lot of its resources into making sure we are all ready when disaster strikes.

So what’s my point? The point is, the Red Cross relies on donations from the public year round, not just during and after disasters. The Red Cross isn’t funded by the government or your tax dollars. The generosity of individuals, corporations, civic groups, and foundations are solely what make it possible for the Red Cross to do what it does.

Wednesday, February 5th, nearly 400 cots were set up at West Chester University to help an expected influx of people who lost power.

Without donations, the Red Cross can’t be ready with 1,500 cots and blankets when an ice storm hits and 700,000 people don’t have power and may need a warm place to go. Without donations, the Red Cross can’t provide fire victims money for immediate needs like food, clothing, and shelter. Without donations the Red Cross can’t train volunteers who provide the compassion and experience shelter residents need after a disaster. In short, donations make it so when the Red Cross gets the call for help, the Red Cross is able to answer.

To learn more or make a donation, please visit redcross.org.

A resident at the West Chester University shelter made this cake for the Red Cross staff and volunteers in appreciation of all they do. February 8th, 2014

A resident at the West Chester University shelter made this cake for the Red Cross staff and volunteers in appreciation of all they do. February 8th, 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: