Take heed, everyone! The American Red Cross has a new App for your mobile devices, and it is awesome in its power and scope. On July 18, 2013, the Team Red Cross App will be available for download at your friendly neighborhood App store, and, if you are serious about helping your fellow humans, you should download it immediately.
Although, I’m sort of old school when it comes to social networking stuff (when I was a whippersnapper, the internet was for guys in thick glasses sitting by enormous mainframes), I am really impressed by potential for the Team Red Cross App to harness the power of volunteers. Recently, when tornadoes hit south of Oklahoma City, thousands of local residents contacted the Red Cross to ask how they could help. In the future, people in the area of a serious disaster will be able to download the Team Red Cross App onto their devices and use it to learn exactly how they can help. The app will provide short orientations for those who are willing to help stock warehouses, move supplies, set up cots, serve food in shelters and otherwise support those who were driven from their homes by a disaster. In addition, the app will link volunteers to other opportunities to serve elsewhere or in the future and inform volunteers about First Aid classes they could take to expand their skill base.
Sounds good, right? Well, here’s why this app is a fantastic development. It will allow users to share their involvement with the Red Cross through their own social networks and thereby act as ambassadors for Red Cross volunteerism in their communities. We know that people are influenced by the activities and interests of their friends, and if a person you care about passes on information about how easy it is to volunteer, you may be moved to do their same. Users will be able to earn badges on the app as they learn more and do more for others. And it’s from this pool of committed people that the American Red Cross will be able to recruit long term volunteers, encourage blood donations in high need areas, and even give people the opportunity to donate money. Even if they can’t volunteer, app users will be able to share preparedness information and content with those affected by a disastrous event.
Finally, it will give the media, which is often inundated with requests for how individuals can help in the wake of a serious event, a place to send people for information. Over one fifth of Americans have already used an American Red Cross App (for hurricanes, tornadoes or earthquakes) on their mobile device. In our busy lives, we are not always near a television or radio, but many of us own a smartphone or tablet from which we can access the information we need to prepare ourselves and to help others.
So please, go to the App Store immediately and download the Team Red Cross App. It’s free! Tell your friends. Help spread the word. Be an ambassador for the most efficient way to fight disaster since the invention of the water hose. The Red Cross needs you.